About the Brand
EcoBear Wear is a Canadian sustainable fashion brand creating minimalist, stylish clothing from eco-friendly materials. The mission: fashion without compromise — quality, consciousness, and longevity.
Task
Develop a modern logo and brand identity adaptable across all touchpoints — from embroidery and packaging to digital and social media.
Solution
Designed a clean wordmark with a versatile submark for social use, built a natural color palette, and selected modern typography. Delivered a concise style guide and adapted the design for both print and digital assets.
Deliverables
Logo system (primary + submark)
Color palette & typography
Thank you card, stickers, hang tags, garment label
Digital assets: favicon, highlight icons, social templates, email headers
Brand Style Guide
